Welcome to my first blog and to the launch of Beyond the Stork. This is the place where I will be talking about my own adventures with my wife Claire and our two young children, the places we go and the stuff we take with us. However, today I am talking about this mini adventure…getting Beyond the Stork from zero to launch.
I’d love to say that I had a light bulb moment and everything aligned and Beyond the Stork was born…needless to say, it wasn’t quite as simple as that. I love good design and being out and about with my wife and kids. As a child I was always out on my bike, off on adventures, and so I would like my children to spend as much time outdoors as possible. The idea was to bring these strands together and curate a store with a range of well designed but practical clothing and accessories for cool modern parents and their minis. This is where Beyond the Stork was born.
Beyond the Stork features a carefully curated collection of the best products to get you out and about. Many of the products are British designed and made or hail from Scandinavia. We have spent time talking to lots of brands about our concept and the reception has been overwhelmingly positive; so many great brands have been keen to work with us and we have a small selection of these for launch. Don't forget to return as we will be adding more exciting bands in the coming months.