With 10 years' experience in the fashion industry, creative directing and designing clothes for British heritage brands, founder Sophie Woodrow launched Sleepy Doe. Born in Bath in 2016, Sleepy Doe provides timeless printed sleepwear and matching jersey bedding for children. All products are soft with subtle design details, bringing comfort and an effortless style to the mini bedtime wardrobe. Sleepy Doe is a classic print driven brand and all prints are timeless rather than trend-driven to last season upon season.
All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and designs are printed on cotton ecologically sourced from British manufacturers. All products are designed and made in the UK, supporting independent factories and businesses.