Ella and The Roo

Ella and The Roo is a design-led brand handcrafting contemporary art prints for children's rooms. 

Rachel Howkins, the brainchild behind Ella and The Roo, established the brand in 2016 from her dining room table whilst on maternity leave with her first daughter Ella. Spending every nap time moment designing her new collection, Rachel has a passion for creating beautiful heirloom children's decorations to inspire young imaginations and fill their little worlds with magical stories for generations for come.