Founders Dominique and Rebecca have been friends since school and found themselves plunged into the baby world at the same time, which led them to conversations about changing bag frustrations and whether they could make their dream bags a reality. Cue the formation of JEM + BEA named after two of their children, Jemima and Beatrice.
Rebecca has had a successful career designing handbags for Mulberry, Anya Hindmarch and Burberry, and Dominique has a background in law giving them a great platform to start the brand. They believe that, as a wardrobe staple, a handbag is an essential part of your style, identity and personality and a changing bag should be no different. They have created a neatly edited range which they hope mums will fall in love with and enjoy using as much as they do.
“We have lovingly handpicked all the leathers and materials for the range to create beautiful bags that are also durable enough to stand up to the rigours of daily life with baby. Having ‘not just a pretty face’, the interior details of our bags have been thoughtfully designed to adapt to the needs of mum and baby on the move. Baby changing bags. Redefined.”