Emily and Mairead are sisters who feel passionately about igniting children's imaginations. They want to inspire children to think creatively, and encourage a love of wildlife and nature.
A thrifty eighties childhood spent growing up by Epping Forest enabled them to enjoy the beauty of the wilderness. They spent their days making dens, climbing trees and playing until darkness fell and Mum would shout that dinner was ready. Dedicating their careers to interior design and fashion buying has given them a wealth of experience and expertise they want to share. In pursuing their passions, they felt the need to create a modern, unique and beautiful clothing and interiors brand for children.
As our world is changing to a technologically driven environment where the answer to all questions are found at the touch of the button, the need for creativity has never been more prevalent. Firing the imaginations in the young is the key to keeping the world a creative, fun play space.
Imagination is a powerful tool, let's let children harness it, and create wild stories of their own.